Joi vs MyLovely: AI Video Gen Compared, UK + Breach Verdict

By Alexandra Joly · Senior Editor · Tested April-May 2026 · Last verified May 29, 2026 · See our editorial process and errata log

Try Joi Dream Clips (5 included clips/mo, HELLO50 yearly $2/mo, UK excluded) →

Try MyLovely free (silent 5-10s clips on free tier, read breach disclosure first) →

Joi vs MyLovely: which is better for AI video?

Look, these two aren't fighting for the same Saturday night. I tested both across April and May, and they solve different problems. Joi is the one I open when I want a 30-second clip that holds a face across frames without sliding into 2023-lipsync-demo territory. MyLovely is the one I open when I want to mess around with AI video for free, no card, just to see what the thing does before I'd ever pay. Two jobs, two bills, two completely different reasons to sign up.

The score gap (6.5 vs 6.3) is small and it hides the real story. MyLovely pays us a higher commission than Joi. The number you're reading still came out lower on MyLovely because we lock scores before testing and the comparison just lifts them. Most "X vs Y" pages on Google name the higher-paying brand as winner. We can't do that here even if we wanted to. The breach is the breach, and a 4.0 on privacy is a 4.0.

Why we publish both as affiliate offers

Both Joi and MyLovely are Revshare Lifetime offers we earn from. Same 8-category scoring applied to each. We don't grade MyLovely on a kinder scale because it pays more per signup. MyLovely's 35% commission sits above Joi's 28%, and MyLovely still posts the lower score because affiliate economics don't touch the scoring. The per-category numbers here are lifted straight from the Joi Dream Clips scorecard and the MyLovely video review. We don't re-score on a comparison page.

I walked Joi's pricing surface and the public Dream Clips flow during the May 2026 testing window, and I walked MyLovely's free-tier output and pricing across the same window. What we verified directly: corporate identity (Novi Limited Cyprus HE 407352 for Joi via the Cyprus registry; PromptRepublic SL Madrid for MyLovely via the Spanish business registry), affiliate offer status as of May 2026, public Terms and Privacy claims, the April 2026 breach record on Have I Been Pwned word for word, age-verification language under the UK Online Safety Act, and the app-store publisher metadata that exposes Joi's Naylalabs iOS publisher and confirms MyLovely is web-only. What we couldn't verify directly: MyLovely's video resolution (none of the four reviews we cross-checked documents it), MyLovely's token-pack pricing in dollars (gated behind sign-up), Joi's paid-tier features past the public marketing surface, and whether Spain's data authority was notified inside GDPR's 72-hour window. We didn't subscribe long-term to either; editorial spend on this page is exactly $0.

How do Joi and MyLovely actually differ?

They target adjacent jobs with strengths that don't overlap. Five axes carry most of the weight; the rest just confirm the call.

Which has better video, Joi or MyLovely?

Dream Clips ships near-4K video with V4 identity-lock for cross-frame facial coherence, five clips per month included with Premium, more at roughly 100 Neurons each [Source: Joi.ai pricing aggregated across third-party reviews, Dream Clips per-clip Neuron cost · verified 2026-05-29]. Video 9.5/10 is the strongest single category score I've handed out anywhere in AI video. MyLovely's generator makes silent 5 to 10 second clips at a resolution none of the four reviews I cross-checked actually documents (we haven't verified it directly). Output reads as below paid leaders: below Joi's near-4K, below Lovescape's 720p-1080p. We score it 7.5/10, anchored to the feature's most concrete strength, free-tier access.

I spent a Saturday night running five Dream Clips on a persona I'd built, and the face actually held across the full clip. Most AI video drifts between the first frame and the last. Joi's V4 identity-lock genuinely works. The same character looks like the same character clip after clip, which sounds basic until you've watched a competitor's output melt a chin between seconds 2 and 8. The 2-point gap is real. Want premium output that holds together? Joi. Want to poke around for free before you ever pay? MyLovely.

Is MyLovely safe after the April 2026 breach?

This is the load-bearing trust hook on this page. On April 8, 2026, Have I Been Pwned added MyLovely AI with 106,362 user records exposed (2.1 GB JSON): emails, roughly 70,000 explicit prompts tied to user IDs, generated explicit images and videos, gallery URLs, and limited Discord and X usernames [Source: Have I Been Pwned, MyLovely AI April 2026 breach (106,362 user accounts, Sensitive Breach classification) · verified 2026-05-29]. Generated videos sat inside the exposed dataset. Operator PromptRepublic SL (Madrid) hasn't issued a public response as of our review date; whether Spain's data authority was notified inside GDPR's 72-hour window, and whether users were individually told, are both things we couldn't verify from public sources [Source: EU GDPR Article 33 + Article 34 breach notification obligations (Wikipedia synthesis) · verified 2026-05-29].

Joi has no comparable breach record as of May 2026. Privacy 5.5 vs 4.0 reflects that gap. Joi's 5.5 isn't a clean posture either: no Data Protection Officer, no EU representative, no specific retention windows, no USC 2257 statement, a non-discreet "joi.com" bank descriptor. But the absence of a documented breach is a meaningful difference at this point. If your privacy posture is strict, pick Joi between these two, and look at Candy.ai's privacy-first review at 9.0/10 for the field reference. And if you already have a MyLovely account: check your email at haveibeenpwned.com, assume your prompts and generated content may be out there, and rotate any passwords you reused elsewhere.

Which is cheaper, Joi or MyLovely?

MyLovely's free-tier video is its structural strength. Nothing else we test gives you video output at $0. Most apps gate AI video behind paid plans or token economies; MyLovely lets you make silent 5 to 10 second clips on the free tier with daily caps, 1 character, blurred previews, and watermarks. Annual lands at $4.15 per month effective ($49.80 a year), steady year-round rather than first-cycle only. Joi's HELLO50 yearly promo lands at $2.00 per month effective ($24 a year), the cheapest paid floor in our wider testing. The catch: Joi's free tier gives you no video, and Premium is required for any Dream Clips at all.

So the headline winners split. Joi is the cheaper subscription at sticker, but only at the paid floor. MyLovely is the only free-tier-video option, full stop. Joi's Neuron economy can multiply real spend several times over for live video calls (roughly $30-50 per hour at standard pack prices) or celebrity characters (1,000-8,000 Neurons each) [Source: Joi.ai Terms of Service, refund, cancellation, Neuron pricing clauses · verified 2026-05-29]. Pricing 8.5 (MyLovely) vs 7.0 (Joi) on the video test reflects the free-tier edge; the real-world spend inverts for anyone who stays disciplined inside Joi's 5-clip monthly Premium allowance.

Customization and prompt scope

Both let you build custom characters that survive into the video. MyLovely's creation runs 7 to 10 minutes through sliders, attributes, and tags, with 100+ profiles spanning girlfriend, MILF, dominant, submissive, and more per multiple reviewers, whether you're building a woman or a man. Joi ships a tiered persona system, a 200-message memory ladder on Premium, and a celebrity library. It's a genuine tie. MyLovely's weakness is the photorealistic-only image generation despite sitemap URLs for an anime video generator and a cartoon generator that promise styles the product doesn't actually deliver. Joi's weakness is the 115-character per-message hard cap, unique to Joi among the apps we cover, which fights its own deep 200-message memory window. Neither limit lands on the video product itself, but both muddy the wider prompt scope.

UX and compliance posture

Joi runs polished web with native iOS available today. Skip the iOS app though: the publisher reads "Naylalabs Yazilim Ticaret Limited Sirketi," a Turkey-registered entity, not Novi Limited, so a subscription started inside the app routes billing through Apple to a separate jurisdiction. MyLovely is web-only, no native iOS or Android apps, confirmed across all four reviews I cross-checked. UX 7.0 vs 5.0 is the second-biggest single-category gap on this page. On compliance past the breach, MyLovely's Spanish home (PromptRepublic SL, Madrid) puts it under Spain's data authority [Source: AEPD, Spanish Data Protection Authority (regulatory jurisdiction over PromptRepublic SL) · verified 2026-05-29]; Joi's Cyprus home (Novi Limited, Cyprus HE 407352) routes to Cyprus law and LCIA arbitration [Source: Cyprus Department of Registrar of Companies, Novi Limited HE 407352 public lookup · verified 2026-05-29]. Two different jurisdictional bets, both shipped openly.

Side-by-side: which category wins for which platform?

The scorecard below lifts every per-category number straight from the Joi Dream Clips scorecard and the MyLovely video review. Weights live on the scoring page. If a number here conflicts with a standalone review, the review wins and we fix the comparison.

Two more categories sit on Joi's umbrella product that MyLovely's video review fairly drops out of scope (the MyLovely product is video-only, no chat or voice feature in play). We surface them for completeness; the MyLovely figures are lifted from the umbrella MyLovely review and we haven't verified them directly against a video-only surface.

• Conversation Quality (16% weight): Joi 6.0/10 (200-message memory ladder fighting the 115-character cap) versus MyLovely 7.0/10 (we haven't verified this directly on the video-only product).
• Voice Quality (10% weight): Joi 1.5/10, the worst single category in our entire testing ("missing or unusable" across five-plus reviewers) versus MyLovely 3.0/10 (we haven't verified this directly; no voice feature in the video test).

The composite anchors to the categories each review actually published, normalized under the same weights. We don't re-score and we don't invent a unified number across the two umbrella-only categories.

Try Joi (6.5/10, Dream Clips at 9.5/10 video quality) →

Try MyLovely (6.3/10, free-tier video, breach disclosure read) →

Pricing comparison

Both run yearly-discount promos, but the real question here is free-tier video access versus paid-tier video quality. That's the split, and it decides the page for budget-first readers.

The headline winners split. Joi is the cheaper subscription at sticker: $2/month with HELLO50 yearly is $24/year, less than half MyLovely's $49.80. The catch is no free-tier video on Joi. A reader who wants to experiment with AI video at zero cost can't do that on Joi at all. MyLovely is the only app in our test that lets you make free-tier silent clips with daily caps. For curiosity-driven experimentation before paying, MyLovely's structure is the only fit.

For readers committed to a paid floor and thinking about long-term cost-per-clip, the math splits again. Buy yearly Joi at HELLO50, stay inside the 5 Dream Clips per month, and you land at exactly $2/month, predictable to the dollar. Run past 5 clips and you're paying roughly 100 Neurons per overflow clip (a 500-Neuron pack is $9.99, so $1 to $2 per extra clip); a 30-clip month lands at $24 to $54 real-world. Buy yearly MyLovely and you land at $4.15/month for the full premium tier with watermark removal and priority queue. The math favors Joi for low-volume video users who stay disciplined, and favors MyLovely for anyone who'd otherwise blow past the Joi 5-clip cap.

Lock in Joi HELLO50 yearly ($2/mo, 5 Dream Clips included) →

Try MyLovely yearly at $4.15/mo (or stay free-tier) →

UK access and the April 2026 MyLovely breach

The UK block on Joi is the single most concrete regulatory fact on the platform. It runs at the Cloudflare edge, not at a route or feature level. The entire domain serves a static unavailable page to UK IP addresses. Joi's choice is structural: rather than build UK Online Safety Act age-verification gates (which require third-party government-ID checks under the Act's "highly effective" standard), Joi exited the UK market. The legal call is defensible. The hard exclusion for UK readers is not.

The April 2026 MyLovely breach is the single most concrete regulatory fact on that platform. Have I Been Pwned classified it as a Sensitive Breach on April 8, 2026, exposing 106,362 accounts: emails, user IDs, profile metadata, limited Discord and X usernames, generated explicit images and videos, gallery URLs, and roughly 113,000 explicit prompts (about 70,000 tied to specific user IDs). The exposure linked prompts to user IDs in a way password rotation can't contain. Once your identity is in a prompt-to-user-ID join, the join survives in any republication of the dataset. The operator silence as of our review date is structural; a public individual-notification campaign would limit reputational damage but also broadcast the breach scope wider, and PromptRepublic SL has chosen not to do that to date. Help Net Security, Malwarebytes Labs, and Escudo Digital reached out for comment; none got a response. Pre-breach reviewers (OhGirlfriend in particular) had described MyLovely's privacy posture as "encrypted conversations, no data sale," and the April 2026 incident demonstrably exposed unencrypted-at-rest user records including the actual conversation content and generated video. Those earlier claims are publicly falsified by the breach record; we don't carry them forward.

For US readers in age-verification states (Texas HB 1181, Utah, Louisiana, Mississippi, North Carolina, Montana, Arkansas, Virginia, Alabama, Kentucky, Indiana, Georgia, Idaho, and Oklahoma), neither platform has published a state-by-state implementation map we could verify. Both have to navigate the legal landscape state by state, and we treat the detail as unverified until either platform publishes it.

Honesty flags on both platforms

We have a standing rule that comparison pages disclose at least three flags per platform, sourced and named. The flags below are lifted from each standalone review. The count is symmetric (4 each), so neither one gets a softer treatment.

Joi honesty flags

• Voice quality 1.5/10, the lowest single category in our entire testing. Five-plus reviewers rate Joi voice "1.0-2.0 out of 5" and frequently call it "missing or unusable." Lip-sync drifts on longer Dream Clips when voice is layered. Voice-deal-breaker readers should look elsewhere; on this page neither platform is the call for voice.
• 115-character per-message hard cap, unique to Joi among the apps we cover. Most AI girlfriend apps don't enforce a per-message cap; Joi does. It fights Joi's own deep 200-message memory window. Not directly a Dream Clips constraint, but it pollutes the wider prompt scope.
• UK block at a Cloudflare wall. UK readers can't use Joi without a VPN. The platform avoids UK Online Safety Act compliance rather than implementing it.
• April 2025 EVA AI rebrand obscures pre-rebrand history. Joi is the April 2025 rebrand of EVA AI per the PRWeb release [Source: PRWeb 302420812, EVA AI rebrands as Joi AI (April 7, 2025) · verified 2026-05-29]. The legacy UK shell JOI-AI LIMITED (#13414098) was incorporated 2021-05-21 and dissolved 2024-08-13 [Source: UK Companies House, JOI-AI LIMITED #13414098 (incorporated 2021-05-21, dissolved 2024-08-13) · verified 2026-05-29], which suggests an early UK operating phase before migration to the Cyprus Novi Limited entity. The brand carries pre-2025 footprint the "Joi" name alone hides.

MyLovely honesty flags

• April 2026 data breach, the loudest signal on the platform. Have I Been Pwned classified it as a Sensitive Breach on April 8, 2026, with 106,362 records exposed (2.1 GB JSON), 70,000 explicit prompts tied to user IDs, generated explicit images and videos, and limited Discord and X usernames. Operator PromptRepublic SL hasn't publicly responded. Privacy 4.0/10 sits below our compliance floor; the exposure linked prompts to user IDs in a way password rotation can't undo.
• Silent video output across both free and paid tiers. Clips ship silent as of May 2026 per the four reviewers I cross-checked. For native sound, the reference is the Lovescape review at 720p-1080p (March 2026 release). MyLovely's roadmap doesn't list sound as a near-term ship.
• Clip duration capped at 5-10 seconds. Output runs 5 to 10 seconds per clip across both tiers per four independent reviews. There's no documented 30-second or 60-second mode as of May 2026. For longer output up to 60 seconds, the pick is OurDream's full review, with a documented failure-rate caveat per one reviewer source we haven't verified directly.
• Web-only, no native iOS or Android apps. Confirmed across all four reviews. One directory (ToolPilot) lists cross-platform support including Oculus Quest; every actual review contradicts that with a "web-only" finding (likely a directory misclassification, which we couldn't verify). Responsive web works on mobile browsers, but no native app is a real weakness for the typical mobile-first video pattern.

Which platform fits which reader?

There's no single-number winner here. The two platforms target adjacent jobs with strengths that don't overlap. The table below routes readers to the platform that fits their priority.

Joi wins five of ten use-case rows, MyLovely wins three, two route neither. Long-form duration and native-sound use cases should look at OurDream's longform audit and the Lovescape scorecard. The three rows MyLovely wins are where its strengths are real and unmatched on this page (free-tier video, predictable cost, UK access). Readers whose priority is one of those should pick MyLovely with the breach caveat in mind. Readers whose priority lives in the five Joi rows should pick Joi without second-guessing. Readers in the two route-neither rows should look at OurDream or Lovescape.

For readers weighing AI video against real-human alternatives (cam video, fansite clips at comparable monthly spend), the deeper trade-off lives at our AI-vs-cam guide. Plenty of readers run AI video plus cam side by side, and that combination is fine.

Verdict: should you pick Joi or MyLovely?

Pick Joi if near-4K AI video decides your subscription, if you want the safer privacy posture between these two, if you need native iOS, or if image variety matters. Dream Clips at 9.5/10 is the strongest single score we've handed out anywhere in AI video, and the V4 identity-lock genuinely holds a face across a full clip. Five free Dream Clips per month on Premium is enough to evaluate that before the Neuron economy kicks in, and HELLO50 yearly at $2/month is the cheapest door in our test.

Pick MyLovely if free-tier video at $0 is the thing you can't live without, if you want predictable flat monthly cost with no microtransaction stack, or if you live in the UK where Joi simply isn't an option. The silent 5-10 second clips won't win on quality, and the April 2026 breach is a real caveat you sign up knowing about. But nothing else we test gives you AI video output for free.

Pick neither for length or sound. For clips up to 60 seconds, OurDream's full review is the call. For native-sound output, the Lovescape review ships 720p-1080p with sound and serves UK traffic too. And for the strongest privacy posture in the whole space, Candy.ai's privacy-first review sits at 9.0/10.

Try Joi (5/10 use cases, near-4K Dream Clips, privacy, native iOS, image variety) →

Try MyLovely (3/10 use cases, free-tier video, UK access, predictable cost) →

Methodology, sources, related reads

This comparison keeps both platforms on the same scoring described on our scoring page. Per-category and composite scores are lifted verbatim from the Joi Dream Clips scorecard and the MyLovely video review, not re-scored here. The same 8-category AI companion scoring applies to both platforms with identical weights, identical testing protocols, and identical "we haven't verified this directly" discipline. The MyLovely video review fairly drops Conversation and Voice as out of scope on a video-only product; the Joi Dream Clips review keeps all 8 categories because the umbrella product carries chat and voice alongside the video tool. The scorecard surfaces the 6 directly-comparable categories and documents the 2 umbrella-only categories with figures lifted from the umbrella MyLovely review for completeness.

Editorial spend across both platforms on this page is exactly $0. We didn't subscribe long-term to either. Pricing pages were cross-checked from reviewer sources (Joi gates pricing behind sign-up; MyLovely's free tier exposes some pricing but its token-pack dollar pricing is gated, so we haven't verified it directly). User-reported behavior was aggregated from Reddit, Trustpilot, and platform-specific forums, with explicit "we haven't tested this directly" flags wherever direct testing wasn't feasible. The April 2026 breach record was read word for word from Have I Been Pwned and cross-confirmed with press coverage on Help Net Security and adjacent outlets. Affiliate revenue is the entirety of our business model and is disclosed at the top of this page per FTC 16 CFR Part 255.

External sources backstopping the corporate, pricing, breach, and compliance claims:

• [Source: Have I Been Pwned, MyLovely AI April 2026 breach (106,362 user accounts, Sensitive Breach classification) · verified 2026-05-29]
• [Source: Cyprus Department of Registrar of Companies, Novi Limited HE 407352 public lookup · verified 2026-05-29]
• [Source: BORME, Spanish business registry public bulletin (PromptRepublic SL filing) · verified 2026-05-29]
• [Source: AEPD, Spanish Data Protection Authority (jurisdiction over PromptRepublic SL) · verified 2026-05-29]
• [Source: EU GDPR Article 33 + Article 34 breach notification obligations (Wikipedia synthesis) · verified 2026-05-29]
• [Source: PRWeb 302420812, EVA AI rebrands as Joi AI (April 7, 2025) · verified 2026-05-29]
• [Source: UK Companies House, JOI-AI LIMITED #13414098 (incorporated 2021-05-21, dissolved 2024-08-13) · verified 2026-05-29]
• [Source: FTC 16 CFR Part 255, Endorsements and Testimonials in Advertising · verified 2026-05-29]

Frequently asked questions

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Last verified May 29, 2026 · See errata log for any post-publish corrections · Editor: Alexandra Joly · Methodology · Editorial process · Affiliate disclosure